Author: t0nidaley

This initial purpose of this blog is for college purposes; I will be posting my research/produced written work and will be allowing my classmates and tutors to view and comment on my posts.

Motion Graphics and Video Compositing

I am writing this post to analyse the technical and aesthetic considerations of the examples I have researched in relation to delivery platform and purpose; comparing one example against the other, discussing the various uses of motion graphics/video compositing before outlining key characteristics important to its production.

“Motion graphics are graphics that create the illusion of motion or rotation by using video footage and/or animation technology, and are usually combined with audio for use in multimedia projects.”-Wikipedia. Motion graphics are may occasionally be displayed via manual powered technology, but are most commonly displayed via electronic media technology. The term is useful for distinguishing graphics with a transforming appearance over time without over-specifying the form from still graphics. http://vimeo.com/channels/pmg/111108713
“One of the most common special-effects techniques used today is called video compositing. When you composite a scene in your digital video, you actually layer several different clips of video over each other to make a single image. A common, everyday example of compositing can be seen during the weather forecast. When you watch it on TV, it looks like the weatherperson is standing in front of a radar weather map, but in all likelihood, that map is actually a blank wall/green screen. Editing software superimposes the image of the weatherperson over the image of the weather map, creating the illusion you see on TV. (The weatherperson discreetly watches all this on a monitor screen so as not to lose track of where to point.)” –https://www.dummies.com/how-to/content/compositing-video.html
https://www.youtube.com/watch?v=c8EJNVC_MxA

Motion graphics are usually used in areas like film/TV title sequences or in music videos . Video compositing is simply the combination of various layers or motion graphics into a single image. They are used to animate videos/clips to bring the whole video to life. One way that video compositing is used is by shooting a video/clip in front of a green or blue screen and then another without and putting the two together using a software. Motion graphics is used by animating a video clip or adding animations to an existing video to give it more personality, or make it fit the theme/style more.

I will now discuss how the purpose and technical constraints of a piece help determine the final product, the pieces being two music videos that I will be comparing against each other, discussing their uses of motion graphics and video compositing and outlining key characteristics that are important to their production.
(CLIP) http://vimeo.com/28584105

This music video is made with film and motion graphics as the band and truck are recorded live and then composited over the backgrounds. The purpose of this piece is to provide a visual for the song playing but the motion graphics are purposely used to animate the band and give the music video a specific look.

(CLIP) http://vimeo.com/100990670

This music video uses video compositing, by filming a man running through the woods, and filming another clip of arrows being fired through the woods into the man’s direction, as if he was running from them. Then the videos have been composited and layered together to make the arrows look like they are going through his body. There is a lot of VFX used in this music video as well as the video compositing, which also help with the arrows looking like they are through his body.

In comparison, the two pieces are completely different aesthetically, they’re different in style, in pacing and even in the techniques used. Where one music video is more animated and sticks to a very strict colour scheme in these motion graphics, the other has a completely different style and theme.

The pacing of the two music videos is different, where one is slower due to the speed of the song, the other is a lot faster because of the different style of music causing the song itself to be a lot faster in pace.

In conclusion, I personally prefer the music video for ALT-J’s song in terms of the techniques and aesthetic style used. This video has influenced me to create my own video/clip using video compositing for the second part of this assignment in January.

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Stefan Sagmeister

Sagmeister produces a range of styles of work, including typography and patterns. He adds typography/patterns to part of the body such as the face, torso, and arms and photographs them. His work is different to any other artist I’ve looked at as the practical work is done by hand rather than digitally. He also uses objects to create typography, like rearranging twigs on a tree to form a word, using ripe and non-ripe bananas to form words and using pennies to form a sentence on the ground. Here are a few examples of his work:

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Joshua Davis

Joshua Davis is an American designer, technologist, author and artist in new media. He uses Macromedia Flash and Processing as tools to generate art. An illustrator and painter with a passion for technology, Davis’ work showcased a rising genre of art. Davis was heavily involved in graphic and web design and from 1998 to 2001, he worked with the web production company Kioken. When Kioken folded, Davis became an independent web designer and artist, touring the world to speak at various graphic design conferences, such as SIGGRAPH, Flash Forward, FITC, BD4D,OFFF, Graphika Manila and others. Here are a few examples of Davis’ work: Image

One of davis’ projects, as shown below, was a black outlined print a few of his images printed to a large scale and put on a wall of a local mural in Mexico. The images below shows Davis colouring the image by hand, this he did all by himself but a few of the other prints he put up on walls were coloured by the public who were passing by.

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Davis also collaborated with Windows 8 to design the default backgrounds on the Start Page. Here are a few images of his project for Windows 8:

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Dan Mountford

From Brighton University, a 21 year old Graphic Design student named Dan Mountford has an extraordinary series of portraits titled The Worlds Inside of Us. Dan describes this series of images as “a visual journey through our minds by calm and tidy means which the reality of everyday life does not show.” Dan’s photography explores the use of double exposure, successfully isolating parts of an image in camera without using Photoshop. The images he captures are captivating with their thoughtful execution and composition; also working generally in photography, illustration, editorial & motion design. Dan has produced work for a number of companies/clients such as The Economist, Ogilvy New York, New Scientist Magazine, Urban Outfitters, EMI Records, Velvet Hammer and Blood Is the New Black. Here are a few of Dan’s images:

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There are a few more of Dan’s photos, as well as an ever growing portfolio of smart illustrations, on his flickr website, and also on his tumblr account.